Why shouldn’t you hire a freelancer but an agency?


Should I use a creative content agency or a freelancer? Or are you planning to prepare your content by yourself? Have you ever felt like you were balancing a lot of things at once while you were running a business or managing a company? As there are so many activities to participate in, it may be impossible to write your content. In this case, you definitely have to go for a content-making agency or a freelancer.

Throughout the process, we’ve heard the heated argument about who should develop content: a content writing agency or a freelance content writer. Many people trust that content agencies do a better job than freelancers.

All clients seek writers with consistent performance, reliable communication, and a commitment to the brand’s values because writing has become an all-consuming job. When considering all these facts, hiring a content writing agency instead of an independent content writer is better for your brand.

This post will examine the differences between working with an agency and a freelancer and why you shouldn’t hire a freelancer but an agency.

What makes a content agency different from a freelance writer?

If you’ve never worked with a writer or an agency before, it’s easy to be misled by all the jargon. For this article, I define these terms as follows:

A Freelance Writer: A person you employ directly through their website or a third-party peer-to-peer (P2P) platform such as Fiverr or Upwork.

A content agency: It is a company that specializes in content creation. They have a pool of writers to whom you can assign tasks, and you will be charged a per-word rate because they have screened writers for you. Keyword research, briefing, and editing are all handled by agencies.

Why Hiring a content agency is a better option than a freelancer?

Close working relationship

When you work with an agency, you are typically given a team of specialists to work with who can interact with you at every stage of the process, incorporating your thoughts, comments, and feedback to ensure that your objectives are being fulfilled. That collaboration is absolutely necessary if you want to ensure that you achieve the highest return on investment (ROI) possible for your money and that each dollar is directed toward a strategy that will be successful.

It’s everything you need under one roof.

In most cases, beyond simply producing material for you, agencies can manage several tasks on your behalf, including strategy, design, distribution, web development, and so on. This indicates that you do not need to search for, evaluate, hire, and negotiate your requirements with many individuals that work as independent contractors in various professions. Therefore, you have to choose a content creation agency to manage all these aspects.


Agencies have procedures to guarantee that your projects will be written, edited, updated, designed, or published in a timely way and that they will do so by the particular specifications you have provided. Your account will have a project manager assigned to it, so you won’t have to worry about supervising or motivating anybody else to complete your work on time and correctly. This allows you to focus your attention on other critical aspects of your company, freeing you from the stress of worrying about whether or not your freelancer has the necessary expertise and reliability to deliver as promised.

Comprehensiveness of abilities

Most content marketing businesses hire a diverse group of highly skilled individuals whom each have a particular area of expertise.

If the format, platform, subject matter, design, and style of your projects varies, an agency can evaluate each one and then allocate it to the member(s) of the team whose talents and experiences are the best match for the requirements of the project.

As a result, you might benefit from insights and information relevant to your sector.


A freelancer can have years’ worth of experience in a specific field. On the other hand, he can be a novice currently unemployed and looking for a way to make some extra money before returning to another line of work. In contrast, staff employees at agencies typically work across a field of different-sized firms in different industries to accumulate information from each one along the road. This allows them to compare and contrast different approaches to solving problems. Therefore, it is in everyone’s best interest to work with a content agency rather than hiring freelance writers.

Added value

Although agencies may demand more outstanding fees, the value you receive from the comprehensive array of services they provide may be priceless. For example, to aid with your content’s production, your creative team can choose to perform their research into your company, its clients, and the industry.

It is also possible that you will cooperate with coworkers who will guarantee that your content is adequately optimized for SEO compatibility, user experience, usability, accessibility, and site architecture, eliminating the need to hire additional professionals for those goals. Additionally, many content agencies will work on your behalf to cultivate relationships with publishers to facilitate the most effective avenues for distributing your promotional content. Providing these kinds of services with only freelancing professionals would be challenging.


Agencies with larger staffs can process your projects quickly and effectively, and often they can manage to rush projects to assist you in achieving tight deadlines. This is because larger teams have more people working for them. Freelancers, on the other hand, frequently have limited capacity because they must handle all clients and commitments on their own.

Standardized rates

You can arrange exactly how you want to spend your money with the help of the agencies’ regular price lists, which are available upon request. When working with freelancers, you may need to spend time discussing the costs for each project.


So, what should we take away from this? When you start a content marketing plan, an agency can give you strategy, quality, and dependability if you need to establish an efficient and effective content marketing plan. Freelancers may be ideal for some content initiatives.

If you are looking for a content creation agency, Contenist.com stands for all your needs. Don’t hesitate to contact us if you need any help from our expert writers.